Iola, KS (USA) and Liège-Barchon (Belgium) - February 3, 2025 / Sonic Equipment Company, a leading provider of cinema technology solutions across the US, is pleased to announce its official rebranding to CinemaNext USA, effective immediately. This strategic transformation reflects the company becoming part of CinemaNext last year and reinforces its commitment to driving innovation in the cinema technology sector across North America.
The rebranding initiative comes as part of the company's broader strategy to align with the global CinemaNext brand, enhancing its ability to deliver cutting-edge solutions and exceptional service to cinema operators throughout North America. The change encompasses a new corporate identity, including a new logo and updated digital presence at www.cinemanext.com.
"This rebranding represents a significant milestone in our company's journey," said Ron Hageman, Chief Executive Officer of CinemaNext USA. "While our name is changing, our team, core values and commitment to exceptional service remain unchanged. As CinemaNext USA, we are better positioned to leverage global resources and expertise while maintaining our strong local presence and dedicated support for our partners."
Donald McGarva, CEO of CinemaNext, emphasized the strategic importance of this change: "The rebranding of Sonic Equipment to CinemaNext USA marks a crucial step in our global growth strategy. This alignment strengthens our presence in the vital North American market and enables us to deliver consistent, world-class cinema solutions across all territories. We're excited to fully integrate Sonic's exceptional team and their decades of expertise into the CinemaNext family."
The transition to CinemaNext USA will be seamless for existing clients, with the business remaining headquartered in Iola, KS. The company will implement new CinemaNext email addresses with Sonic Equipment email addresses remaining active during the transition period.
This rebrand reinforces CinemaNext's expanding presence in North America and its dedication to providing innovative cinema technology solutions. The company will continue to operate with the same expert team that customers have come to trust, ensuring consistent, high-quality service and support.
About CinemaNext USA
CinemaNext USA, formerly known as Sonic Equipment Company, is a leading provider of cinema technology and services across North America. As part of the global CinemaNext network, the company delivers comprehensive solutions and support services to cinema operators, driving innovation and excellence in the theatrical exhibition industry.
For more information about CinemaNext USA and its services, visit www.cinemanext.com.
Source: CinemaNext SA
Sonic Equipment Announces Rebrand to CinemaNext USA