Kinepolis Group was formed in 1997 as a result of the merger of two family-run cinema groups and was first listed on the stock exchange in 1998. Kinepolis has 46 complexes throughout Belgium, The Netherlands, France, Spain, Luxembourg, Switzerland and Poland. In addition to its cinema business, Kinepolis is also active in film distribution, event organization, screen advertising and property management. For years, the Kinepolis concept has been characterized by constant innovation and focus on customers. In terms of technology, this has led to digitalization at a high tempo, the development of 3D cinema and mobile ticketing. The digital facilities are the result of constant investment in innovation. Numerous innovative applications are being brought into the cinemas. New concepts in the field of interior design, retail and entertainment are being adopted to improve customer experience and service. Highlights include modern self-ticketing machines, poster walls, self-service shops – more convenient and better stocked – and new high-quality seats. The movie program is increasingly supplemented by other forms of entertainment, such as opera, ballet, theater, musicals and sport. This new alternative content helps Kinepolis ensure it gives contemporary audiences what they want. The group is split into five operating entities: Cinema Operations, Real Estate, Kinepolis Film Distribution (KFD), Brightfish – screen advertising in Belgium and Digital Cinema Services (DCS) – technical support.