Movies 16: Janesville, a locally-owned cinema in Wisconsin, has undergone a significant renovation thanks to the expertise of Sonic Equipment Company, part of the CinemaNext group. The extensive project, which ran from March to June this year, has transformed the 16-screen multiplex in Janesville into a state-of-the-art entertainment destination.
The upgrade included the installation of NEC Laser Projectors and GDC SR-1000 Servers, providing crystal-clear image quality across all screens. Sonic Equipment also implemented a Sonic Commander LMS with Cinema Ace Software for seamless operations management.
Audio improvements were a key focus of the project, with Dolby CP950 Processors installed, including two Atmos auditoriums. JBL speakers and Dolby Amplifiers were utilized to create the Atmos setup, while other auditoriums received JBL Surround upgrades.
The visual experience was enhanced with Harkness Screens and pleated wall drapery. Additional auditoriums feature upgraded Tempo aisle lighting for improved safety and ambiance. Perhaps the most noticeable change for moviegoers is the addition of over 830 VIP Heat Recliner Seats, providing luxurious seating comfort during screenings – something that is particularly appreciated during Wisconsin winters!
"Movies 16 would like to thank Sonic Equipment for their expertise while revitalizing Movies 16 over the past 6 months,” Janesville's management stated. “This project affected nearly every aspect of the movie going experience and has transformed Movies 16 into a state of the art facility providing a premier movie going experience to the Rock County area movie goers. Here at Movies 16 it is our continued goal to provide a state of the art movie going experience at affordable prices."
Tripp Helms from Sonic Equipment Company added: "This project was comprehensive, touching nearly every aspect of the cinema experience. We're proud to have worked with Movies 16: Janesville to bring cutting-edge technology and comfort to their patrons. The combination of visual, audio, and seating upgrades makes this one of the most advanced multiplexes in the region."
The renovation is part of Movies 16: Janesville's ongoing commitment to enhancing the movie-going experience. Since its inception as Rock Theatres in 1992 (and subsequent expansion to 16 screens in 2010, the cinema has consistently embraced technological advancements. In 2009, it was one of the first theater chains to fully convert to 4K digital projectors.
Movies 16: Janesville, formerly known as Movies 10 until it expanded with six more screens, has been a cornerstone of entertainment in the local community for over three decades. The recent upgrades, coupled with their expanded concession options and full-size cocktail lounge, position the cinema as a premier destination for film enthusiasts in the Janesville area.
With these improvements, Movies 16: Janesville continues to live up to its motto: "Welcome home to the Movies!" The combination of state-of-the-art technology, comfort, and affordable prices ensures that this local cinema will remain a beloved entertainment hub for years to come.
Sonic Equipment Company Completes Major Upgrade at Movies 16: Janesville